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Keep Your Business Plan Short and Simple

First, you want your business plan to be read (and no one is going to read a 100-page or even 40-page business plan).

Second, your business plan should be a tool you use to run and grow your business, something you continue to use and refine over time.

An excessively long business plan is a huge hassle to revise—you’re almost guaranteed that your plan will be kept in a desk drawer, used as plantain wrapper or never to be seen again.

Know Your Audience

Write your plan using language that your audience will understand.For example, if your business is into weight loss programs avoid jargon, or acronyms that won’t be familiar. Use simple English when explaining what you do as this FREEBIE you are reading.

First Three Components to Write When Planning Your Business

1.Overview of Your Business: This is an overview of your business and your plans. It comes first in your plan and is ideally only one to two pages. Most people write it last, though.

  1. Opportunity: This section answers these questions: What are you actually selling and how are you solving a problem (or “need”) for your market? Who is your target market and competition?
  2. Execution: How are you going to take your opportunity and turn it into a business? This section will cover your marketing and sales plan, operations, and your milestones and metrics for success.

Last Three Components to Write in Your Business Plan

  1. Business and Management Summary: Use this part to describe whether you need to hire or outsource any need. You will also provide a quick overview of your legal structure, location, and history if you’re already up and running.
  2. Financial Plan: Your business plan isn’t complete without a financial forecast. Potential Funding Sources.
  3. Appendix: If you need more space for product/service images or additional information, use the appendix for those details.